Guidelines for Effective Jewelry Displays
Jewelry presentation is a very critical aspect that can generate sales. Most customers do not always know what they are searching for when it comes to buying jewelry, and this is why you must cater for jewelry displays to target buyers. Below tips will help you when choosing the right jewelry displays for your store.
Match the Display with the Jewelry Style Being Displayed
The jewelry that you are selling probably matches the tastes and style of customers. If you are selling high end and unique pieces, then you must focus on displaying every piece in a particular and unique way. It is essential to consider the kinds of pieces being sold. If you are selling pieces with precious stones and gems, then go for the black faux leather or black velvet for the jewelry to shine and sparkle. Some merchandise can be more eclectic and made using wire, string, smooth rocks, and beads. Using other colors and textures in the display can be more appealing or eye-catching. Consider a few adjectives to use in describing the jewelry inventory. Ask yourself whether the jewelry is formal, funky, or casual.
Use Various Mirrors in Different Places within the Store
The customers will wish to view themselves from different angles while trying on the pieces. Having these mirrors will encourage customers to try on the pieces and will make them more probable to make the purchase. You can also strategically place the mirrors closer to the stations of the sales associates to ask whether they need any help. It would also be a sound idea having hand mirrors behind counters for people to view their jewelry close up and from the back of their necks.
Make All Jewelry Visible
You must be cautious about the merchandise not to be hidden by the display materials or other accessories. You can easily be carried away when decorating displays’ at times less is more. Take a step back and look at all displays; ensure you note the function of all displays being used. If you do not find a reason for having a particular decoration, then you would instead remove it since you do not need it. But most crucially, you must find out whether the jewelry stands out the most.
Think About the Portability of Your Displays
If you have the kind of jewelry displayed during store hours and later put away during the night for safekeeping, you must ensure that the displays you use are easy to move and maintain. Think about the difference between portable displays and permanent displays. Stationary displays are the appropriate ones for stores that do their business in-house. The owners who conduct a significant part of their business in trade shows or craft shows are better placed using the portable displays. You may realize that you need both kinds of displays in your store.
Be Very Organized
Customers are, in most cases, frustrated by tangled bracelets and necklaces. Ensure that all your merchandise is well organized with fold-overs, necklace holders, and earring cards. You can go a notch further of customizing them for a unique appearance. Make sure that you select displays that are easy to maintain and straighten up often in the day.